A Fractional Chief Marketing Officer, or FCMO, is a senior-level marketing strategist that you can engage in a fractional arrangement.

Think of it like leasing a horse. Since you don't "own" the horse, you don't pay 100% of the expenses. Instead, you share those expenses with other people but you get to use the horse for a predetermined amount of time. It's the same with a fractional CMO. You get access to C-suite talent at a fraction of the cost.

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This type of arrangement works really well for companies with revenues between $5-$50M because you don't really need a strategist full-time. A full-time CMO costs close to $200K and will only spend about 25% of their time focused on strategy. The rest of the time, they'll probably be doing tactical work that could be done for a considerably smaller salary.

A Fractional CMO will drive results by focusing on marketing leadership, strategy, management, and accountability. If you are looking for someone who will get a lot of stuff done, you want an in-house marketing director.